​As competition from commercial media as well as from other non profit media sources face public media broadcasters nationwide, the need for a strategic plan highlighting and transforming the traditional underwriting/corporate support space is essential to stations of all sizes. 

 

With Growth Owl, LLC’s unique experience specializing in generating corporate support revenue on behalf of various public media stations representing both PBS and NPR, public media stations can look to Growth Owl, LLC for personalized assessment, training, recruitment and revenue generation strategies to best capitalize on market potential and maximize account executive/account manager output, while at the same time, upholding the mission, vision, and values of serving public media members.

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• Assessment and success strategies for corporate support teams

• Remote mentorship, account executive support

• Market analysis for revenue potential

• Sales training

• Research, prospecting, proposals, presentations, closing business

• PBS and NPR value propositions

• Programming overview

• Audience value training

• Talent assessment

• Best practices for engaging CSR and Sustainability thought leaders for sponsorship/partnership 

• Corporate support budgeting best practices

• Internal analysis and recommendations for optimal budget performance

• Creating an environment of accountability

• CRM, qualitative software, and analysis tool recommendations

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Schedule a complimentary intro Zoom call with Lori today.